The digital market in Portugal has experienced exponential growth in recent years. The rise of e-commerce, combined with the digitalization of businesses, has driven online sales, making the country a favorable environment for digital businesses. In this article, we explore digital market trends, effective sales strategies, and the impact of digital transformation on consumer behavior…
Introduction The food retail sector in Portugal has been undergoing remarkable growth, fueled by the expansion of major supermarket chains, increased foreign investment, and evolving consumer preferences. With a competitive market dominated by key players, the industry is seeing a surge in both physical store openings and e-commerce adoption. This article delves into the current…